Your Already Leading - but Without Support
Most startup FDs and Heads of Finance are promoted without a roadmap.
You’ve been handed a title. A board pack. Maybe a messy cash model. But no real support. And now:
- You’re second-guessing your decisions
- You’re firefighting instead of thinking strategically
- Your CEO expects you to lead—but can’t tell you how
This isn’t just about technical skill. It’s about confidence, clarity, and knowing what great looks like in a startup or scaleup finance leadership role.
The FLF Framework: Lead With Confidence
Forecasting, team planning, and fundraising
Building strategy beyond reporting
What founders really expect from finance
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Dealing with imposter syndrome and leadership blockers
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You’ll get videos, templates, tools, Q&A support, and (if you choose) 1:1 coaching.
The full FLF curriculum covers the real work of finance leadership
 Module Highlights Include:
- What Founders Really Expect from Finance
- Board Reporting That Builds Trust
- Managing Up: Working With CEOs and Investors
- Building Your First Finance Team
- Forecasting, Fundraising, and Strategic Modelling
- Dealing With Imposter Syndrome
- Becoming a Strategic Finance Leader (Not Just the Finance Person)
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"This course surpassed my expectations. For the first time, I feel confident applying for Director roles and I feel that I understand the role comprehensively."
 I enjoyed the learning format. The punchy, quick lessons reinforce the concept being taught. Also, the information was presented in a pleasant and relatable way. I would highly recommend this course, if you are looking to progress your career in a short space of time.
Suzanne Lal (CONFIRMED FINANCE DIRECTOR)
FLF Kickstarter – £249 one-time
Perfect if you want to test the waters and assess where you stand.
- Advance Management accounts training
- Your leadership roadmap
- FLF Workshop replays
- ÂŁ249 credit towards full course if you upgrade within 30 days
What You’ll Achieve in 12 Months
By the end of the program, you’ll:
Have a clear leadership style and voice
Present with confidence to boards and founders
Make strategic calls without second-guessing
Support the Founder & Board through a fundraising round
Build a high-functioning finance function
Know exactly what to do (and say) in high-stakes situations
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START NOWHear from Alan who is a confident Finance Director after working through our FLF course and Group coaching sessions - what he found useful and why he wanted to do FLF:
Here's what we'll cover in Financial Leadership Fundamentals Core course:
Live and monthly Q&A sessions with Alysha are included with enrolment
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MODULE
ONE
The Leadership Role
This module covers transitioning from a management role / firm to a leadership role. We'll address the following questions:
- What does the most senior Finance leadership role mean in a fast-growth business?
- How do you communicate differently?
- Your mindset: How to think about things differently.
- Confidence and dealing with imposter syndrome.
MODULE
TWO
Relationships & Adding Value
This module covers relationships, networking, and adding value. We'll address the following:
- How to manage internal relationships with the leadership team, Founder/CEO and the wider business. How to be seen.
- How to manage your relationship with the Board of Directors
- How to manage relationships with 3rd Parties outside the organisation
MODULE
THREE
Developing a Team
In this module, we'll cover the question: What should your finance function look like?
​We’ll look at the skills and knowledge you’ll need to build a high-performance finance team.
How can you ensure that your finance team will be able to meet the needs of the business and it's growth.
MODULE
FOUR
Fixing your Baseline
In this module, we'll go over all of the interesting parts of your role that can't start until you have your baseline covered.​ Such as:
- Review of financial statements
- Ensure compliance
- Why is this part of the role so important and why you can't be strategic or add value if this part of the role is ignored.
MODULE
FIVE
All Things Cash
The most important part of a small business, particularly fast growth is Cash Runway. What is it and how can you extend it.
Especially now where "Cash is King" how can you ensure that your business doesn't run out of it?
What are the options that you can bring to the table.
MODULE
SIX
Adding Value & Reporting
In this module, we'll discuss how to get senior leadership, partners and shareholders engaged in the reports you're sharing. Can you tell a good story?
This is where you demonstrate you and your team's value to the business. How to be strategic with your reporting.
How to encourage engagement with your reporting.
MODULE
SEVEN
Budgeting & Forecasting
This module is also all about communication. Raise your profile by preparing outstanding reports for the board that will create value and impact.
With small businesses that can pivot from one month to the next, how can you ensure that this exercise is useful to the business and is worth spending the time to ensure engagement.
MODULE
EIGHT
Software
As a Finance Director, there’s a range of fantastic accounting tools available to you. We’ll look at some of the best ones, including SaaS products that will make your life easier and help you create meaningful reports.
I share my Tech stack and how this resource can be used to ensure efficiency and accuracy.
MODULE
NINE
Fundraising
In this module, we'll discuss all things start-up funding, including preparing for a fundraise.
Fundraising is such an essential part of start-ups and fast growth businesses and generally FDs/CFOs are to lead or be the main driver of this process. Are you and your team ready for a fundraise?
MODULE
TEN
Shares & Options
In this module, we'll review different employee stock options and shares for the UK, Australia and the United States, and you'll receive resources on rewarding your company's team via this method.
Often smaller businesses don't have a legal team and therefore the management of all shares and options rests with the FD/CFO, so we cover this topic so you can own it.
MODULE
ELEVEN
Commercials & Strategy
In this module, we look at the business outside the finance function.
How does a CFO contribute to strategy? How can they really add value?
We look at the business from a very high level and discuss business models, product market fit, commercial funnels and operational scalability. Along with action steps for a CFO and how you can contribute to strategic discussions.
MODULE
TWELVE
Further learning & resources
In this module, we look at how you can continue your learning.
We recommend many books, articles, guides, groups to join and any other resources that we have used and benefited from so your learning can continue as a leader in your field.
"This course was exactly what I needed – it provided a great structure to my preparations and helped me better understand what a Finance Director of a small start-up actually does. I could then confront it with the knowledge and experience I already had and identify the gaps that I still had to fill, making sure that I’m ready for the transition. "
I have been working as a group financial controller in a listed company, after having gained substantial experience in various areas of finance, in fast growing businesses. My aspiration for the next step in my career is to become a Finance Director of a fast-growing start-up company and, in preparation for this, I came across the “New Finance Director (CFO) in a Fast Growth business” course.
This course was exactly what I needed – it provided a great structure to my preparations and helped me better understand what a Finance Director of a small start-up actually does. I could then confront it with the knowledge and experience I already had and identify the gaps that I still had to fill, making sure that I’m ready for the transition.
The modules covered all aspects of the role, including leadership (as opposed to management), mindset (including a great chapter on the imposter syndrome), business partnering and developing the team, as well as core finance areas like reporting, budgeting and fundraising. The course presented a very practical view, including various ready-to-use templates and an overview of software solutions. This, together with real–life examples shared by Alysha made the course unique and was, in my view, its biggest strength.
The structure of the course was flexible and I found it easy to fit it around my busy schedule whilst the weekly Q&A sessions added an interactive element (and opportunity for networking!). I would recommend this course to anyone with a background similar to mine as well as (or maybe even more) to other finance professionals who are planning to take on a finance director role.
Lukaz
Course Student
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How much time does it take?
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The next 12 months in a finance leadership role will define your next 10 years.
Let’s make them count.
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