Feeling unsure how to lead in your startup or scaleup finance role?
You're not alone. Here's how to build real confidence, and impact in the chaos of startup finance.
Watch this 90-second message from Alysha on the most common struggles she sees in new finance leaders and how the FLF framework helps.
Most finance leaders or new FDs in startups struggle with at 1 of these:
✔️ Feeling like you’ve been thrown in the deep end
✔️ Not knowing what founders actually expect
✔️ Constant firefighting, no time to think strategically
✔️ Struggling to build confidence in leadership conversations
That’s exactly why I created Financial Leadership Foundations.
A practical, non-fluffy way to build the habits, tools, and mindset of a real finance leader, even when the startup is chaos.
Explore FLF Kickstarter
£249 with credit toward full program
For those who want to start light, self-paced, and build confidence with structure.
Join FLF Core
Full program with monthly coaching support
For those ready to fully step into their finance leadership role.
📘 Want to start with the book?
Get your copy of Financial Leadership Fundamentals here:
Buy the Book – available in print direct, via Amazon or Kindle.
(It’s a practical, no-fluff guide to becoming a CFO in a startup or scale-up.)
